Depending on the Type of Service,the _____ Factor May Dictate

question 58

Multiple Choice

Depending on the type of service,the _____ factor may dictate use of direct channels because of the need for personal contact between the buyer and seller.

• A) perishability
• B) intangibility
• C) uniformity
• D) inseparability

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Definitions:

Benefits

The advantages or positive outcomes that result from actions, policies, products, or services.

Customer Insights

Deep understandings and interpretations of customer data, behaviors, and feedback aimed at improving product development, marketing strategies, and customer experiences.

Supply-Side

Refers to economic policies or theories focusing on boosting production and supply as the key to stimulating economic growth, as opposed to demand-side measures.

Generic Competition

Occurs when products or services that are similar but not branded compete in the market.