Pepsi Wants to Determine How Popular Its New Soft Drink

question 29

Multiple Choice

Pepsi wants to determine how popular its new soft drink will be before launching it nationwide.What will Pepsimost likely use?

• A) Its marketing information system
• B) External data
• C) Internal data
• D) Marketing research
• E) Employee survey

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Definitions:

Hymenoptera

An order of insects that includes wasps, bees, and ants, characterized by two pairs of wings and a constriction between the abdomen and thorax.

Insects

A class of arthropods characterized by a three-part body (head, thorax, abdomen), three pairs of legs, compound eyes, and one pair of antennae.

Coleoptera

An order of insects known as beetles, characterized by their hard forewings (elytra) which cover the hind wings.

Arachnids

Land-dwelling arthropods with no antennae and four pairs of walking legs; spiders, scorpions, mites, and ticks.