The Standards Gap Differs from the Communication Gap in That

question 40

Multiple Choice

The standards gap differs from the communication gap in that the standards gap pertains to the difference between:

• A)a firm's service standards and the actual service it provides to customers.
• B)actual services provided to customers and services that a firm's promotion program promises.
• C)a firm's perceptions of customers' expectations and the service standards it sets.
• D)customers' expectations and the service that a firm's promotion program promises.
• E)customers' expectations and a firm's perception of those expectations.

---

Definitions:

Game Theory Matrix

A tabular representation used in game theory to display the payoffs or outcomes for different strategies chosen by players in a strategic game.

Outcome

The result or effect of an action, decision, or situation, often evaluated in terms of success, failure, or impact.

Without Collusion

Refers to actions or decisions made independently among competitors in a market, without secret cooperation or agreement to manipulate market conditions.

Collusion

An agreement among firms to coordinate actions like setting prices, with the aim of increasing profits by reducing competition.