Why Is the Perishability of Services a Challenge for Marketers

question 41

Essay

Why is the perishability of services a challenge for marketers? Provide one example to support your answer.

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Definitions:

Stent Thrombosis

A serious, potentially fatal complication where a blood clot forms on a coronary stent, leading to blocked blood flow.

ST-elevation Myocardial Infarction

A type of heart attack characterized by a significant blockage in the heart's arteries, which is identified by an elevation in the ST segment on an EKG.

Emergency Angioplasty

A medical procedure to restore blood flow through the artery by inflating a small balloon in it, often performed during an acute heart attack.

Stenting Procedure

A medical treatment involving the insertion of a stent to keep an artery open and ensure blood flow.