An Event Management Company That Specializes in Wedding Receptions and Birthday

question 79

Multiple Choice

An event management company that specializes in wedding receptions and birthday parties clarifies with clients the services it can actually provide and the number of guests it can handle before taking on an assignment.The company is trying to reduce the communication gap by:

• A)setting lofty service standards.
• B)forcing its employees to meet the goals.
• C)committing to provide more services.
• D)trying to match customer expectations.
• E)promising only what it can deliver.

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Definitions:

Qualifying Leads

The process of assessing potential customers to determine if they have a genuine need or interest in the product or service, and the ability to purchase.

Corporate Headquarters

The main office or center of operations for a corporation, often where strategic decisions are made.

Preapproach Stage

The phase in the sales process where the salesperson gathers relevant information before making the initial contact with the prospective customer.

Qualify Leads

The process of assessing potential sales contacts to determine their likelihood of becoming profitable customers.