Explain the Concept of PSYTE Cluster Profiles

question 10

Essay

Explain the concept of PSYTE cluster profiles.How can marketer use PSYTE cluster profile? Provide an example.

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Definitions:

Collective Unconscious

Carl Jung’s concept of a shared, inherited reservoir of memory traces from our species’ history.

Latent Content

In psychoanalytic theory, the underlying symbolic meaning of dreams or unconscious thought.

Psychosexual Stages

The childhood stages of development (oral, anal, phallic, latency, genital) during which, according to Freud, the id’s pleasure-seeking energies focus on distinct erogenous zones.

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.