During the Growth Stage of a Product Life Cycle, Firms

question 72

Multiple Choice

During the growth stage of a product life cycle, firms attempt to:

• A)successfully market a newly launched product.
• B)reach new consumers by studying their preferences and producing different product variations.
• C)increase their customer base by entering into new markets or market segments.
• D)defend their market share by developing new products or promotions.
• E)market their products to a niche segment of loyal customers.