Revolve Inc

question 75

Multiple Choice

Revolve Inc., a car manufacturing company, launched a new car in the market. It promoted the car as a high-price, high-quality, and high-performance vehicle. The car was aimed at high-income customers. The tagline read, "Suite on Wheels" emphasizing the luxury and comfort provided by the car while travelling. Despite all the promotions, the car did not attract the kind of customers the company had hoped to attract. Therefore, to revive interest in the car, Revolve started offering the vehicle at a lower price, aiming it at the middle-income segment. Revolve came up with a new tagline: "A jet at a cab's price."
-The car was initially targeted at customers in the high-income bracket.This kind of segmentation is called:

• A)geographic segmentation.
• B)behavioural segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Interpretation Guidelines

A set of rules or suggestions designed to assist in the translation or explanation of information in a specific context.

Employing Interpretation

The process of using analytical and critical thinking skills to understand and explain the meaning or significance of something.

Behavioral Discrepancy

The difference between observed behavior and expected or desired behavior in an individual or group.

Affective Discrepancy

The difference between the emotions one feels and the emotions one displays or communicates, often related to psychological discomfort or social strategies.