Which of the Following Is True of Micromarketing

question 107

Multiple Choice

Which of the following is true of micromarketing?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to a marketing strategy a firm can use if a product or service is perceived to provide the same benefits to everyone.

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Definitions:

Future Values

The worth of a property or money at a future specified date that equals a certain amount at present.

Annuities

Investment instruments offering periodic disbursements, frequently employed for accumulating retirement funds.

Future Values

The value of an asset or cash at a specific date in the future that is equivalent in value to a specified sum today.

Annuities

Financial products that provide a series of payments over time, often used for retirement savings.