You Are a Product Manager in a Pharmaceutical Company

question 93

Essay

You are a product manager in a pharmaceutical company.You have developed a new drug to treat a particular terminal illness.How, as a manager, would you segment, target, and position the market for the pharmaceutical company? How would you position the new drug?

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Definitions:

Particular Skill

A specific ability or expertise that an individual possesses, often contributing to their suitability for a specialized job or task.

Complementary Inputs

Inputs or goods that are used together in production and whose demand is positively related, meaning an increase in the price of one decreases the demand for the other.

Substitute Inputs

Alternative resources or materials that can be used in the production process to replace others without significantly affecting the output.

Poorly Targeted

Describes policies or measures that do not effectively reach the intended audience or beneficiaries, leading to inefficiencies or wasted resources.