Which of the Following Types of Segmentation Groups Consumers Based

question 20

Multiple Choice

Which of the following types of segmentation groups consumers based on the benefits they derive from products or services, their usage rate, their user status, and their loyalty?

• A)Differentiated segmentation
• B)Behavioural segmentation
• C)Geodemographic segmentation
• D)Undifferentiated segmentation
• E)Concentrated segmentation

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Definitions:

Supply Planning Process

The proactive method of coordinating assets to optimize the supply of products and services.

Sales Forecast

The process of estimating future sales, based on historical data, industry comparisons, and market analysis, to guide business planning.

Production Forecast

A projection of the quantity of goods or services a company plans to produce over a specific period, based on demand predictions and resource availability.

General Economic Forecast

An estimation or prediction of future economic conditions globally or within a specific region.