Examlex
Which of the following terms is most closely associated with relationship marketing?
McDonald's
A global fast-food restaurant chain founded in 1940, known for its burgers, fries, and wide range of other quick-service meals.
McDonaldization
The process by which the principles of the fast-food industry, such as efficiency, calculability, predictability, and control, are coming to dominate more sectors of society.
George Ritzer
An American sociologist known for his work on consumerism, globalization, and the concept of McDonaldization, which analyzes the effects of capitalism and rationalization on society and culture.
Society
A large group of people sharing a common territory and culture, characterized by shared norms, values, and institutions.
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