Which of the Following Statements Is True of Personal Selling

question 123

Multiple Choice

Which of the following statements is true of personal selling?

• A)Personal selling involves inexpensive forms of communication.
• B)For personal selling to be effective, the sales and promotions department should operate independently.
• C)Integrated marketing communications (IMC) tools are used in conjunction with personal selling to make it effective.
• D)In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
• E)Personal selling is typically controlled by the advertising and promotions department.

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Definitions:

Business Combination

A transaction or other event in which an acquirer obtains control of one or more businesses.

Non-controlling Interest

A minority stake in a company's equity, owned by investors who do not exert full control over business decisions.

Subsidiary's Equity

The value of an owned entity's net assets, representing the interest held by its shareholders, including the parent company if it is a majority owner.

Acquisition Date

The date on which the acquirer obtains control of the acquiree.