The _____ Effect Explains the Different Impact That the Advertising

question 58

Multiple Choice

The _____ effect explains the different impact that the advertising exposure will have on the same audience member if the exposure occurs in one media option rather than another.

• A)halo
• B)primacy-recency
• C)stimulus-response
• D)vehicle option source
• E)vehicle media context

---

Definitions:

KMnO4

Potassium permanganate, a chemical compound with strong oxidizing properties, used in a variety of applications including as a disinfectant and in organic synthesis.

Ethylbenzene

An organic compound that is a clear, highly flammable liquid with a sweet smell, primarily used in the production of styrene, which is a precursor to polystyrene, a common plastic.

CO

Carbon monoxide, a colorless, odorless gas that is toxic to humans and animals at high concentrations, produced by incomplete combustion of carbon-containing materials.

1° Alcohol

An alcohol where the hydroxyl (-OH) group is attached to a carbon atom that is itself bonded to only one other carbon atom, known as primary alcohol.