Which of the Following Is One of the Nine Principles

question 10

Multiple Choice

Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT) ?

• A)Require agreement about how the results will be used in advance of each specific test.
• B)Adhere to the consideration that an advertising stimulus should be exposed only once.
• C)Provide controls to increase the biasing effects of an exposure context.
• D)Use a convenience sample.
• E)Provide a single unique measurement to adequately assess an ad's performance.

---

Definitions:

Secure

Ensuring protection from threats or unauthorized access, often referring to data, communications, or premises.

Filing Shelves

Shelving units specifically designed for organizing and storing documents, folders, and files for easy access.

Numeric Filing System

An organizational method in which files and documents are arranged according to a numerical sequence.

Terminal Digit

A small group of two to three numbers at the end of a patient number that is used as an identifying unit in a filing system.