Which of the Following Is True of Theater Testing

question 27

Multiple Choice

Which of the following is true of theater testing?

• A)Theater testing is a popular field method of pretesting finished commercials.
• B)Theater testing is used to test animatic and photomatic roughs.
• C)The methods of theater testing operations vary, though all measure brand preference changes.
• D)One of the disadvantages of theater testing is that it fails to identify strong or weak commercials.
• E)Theater testing is typically considered to be "self-indulgent" by most critics.

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