What Is the Reason for Publicity Being Considered by Many

question 25

Multiple Choice

What is the reason for publicity being considered by many marketers to be the strongest form of marketing communications?

• A)its effectiveness at completing the communications process
• B)its ability to make or break a brand
• C)its inability to affect sales
• D)the ease with which it complements other communications activities
• E)the positive image it always attaches to products and organizations

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Definitions:

Autocratic Leaders

Individuals who rule with absolute power, making decisions without input from others, often found in dictatorial governments.

Alger Hiss

An American government official accused in 1948 of being a Soviet spy and convicted of perjury in connection with this charge, his case became a cause célèbre of the early Cold War.

Perjury

The intentional act of swearing a false oath or lying under oath during legal proceedings.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States during the 1930s to help the country recover from the Great Depression.