Which of the Following Communications Methods Is Potentially the Most

question 113

Multiple Choice

Which of the following communications methods is potentially the most powerful in terms of its ability to make or break a product or a company?

• A)sales promotions
• B)advertorials
• C)online advertising
• D)publicity
• E)celebrity branding

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Definitions:

Retained Earnings

Profits that a company retains for reinvestment rather than distributing to shareholders as dividends.

Dividends Payable

A liability account on a company’s balance sheet indicating the amount owed to shareholders in the form of dividends to be paid out.

Stock Split

A corporate action that increases the number of a corporation's outstanding shares by dividing each share, which may lower the share price.

Par Value

The nominal or face value of a stock or bond, as stated in the corporate charter or on the certificate.