Lucia Utilizes Direct-Response Ads on TV, but They Yield a Lower

question 2

Multiple Choice

Lucia utilizes direct-response ads on TV, but they yield a lower than expected number of orders. A follow-up study of people who saw the ad revealed that they associated direct-response ads on TV with lower-priced products and low-budget ads. Which of the following disadvantages of direct marketing does the scenario highlight?

• A)image
• B)accuracy
• C)content support
• D)rising costs
• E)Do Not Call lists

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and a desire to do a task well.

Extroversion

is a personality trait characterized by outgoing, energetic behavior, where individuals enjoy being with people, participating in social gatherings, and are often perceived as enthusiastic and talkative.

High Agreeableness

A personality trait characterized by kindness, empathy, and a cooperative spirit.

High Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, irritability, and sadness.