In-Depth Interviews with Consumers, Focus Groups, and Observational Studies of How

question 23

Multiple Choice

In-depth interviews with consumers, focus groups, and observational studies of how consumers conduct their daily lives as consumers are all examples of:

• A)quantitative research techniques.
• B)qualitative research techniques.
• C)problem detection studies.
• D)conjectural research.
• E)secondary internal research.

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Definitions:

Qualitative Differences

Distinctions based on qualities or characteristics that are not quantifiable by number, often involving variations in kind rather than degree.

Nervous System

The nervous system is a complex network of nerves and cells that carries messages between the brain and spinal cord to various parts of the body.

Skin Sensations

The subjective feelings or perceptions resulting from the stimulation of sensory receptors in the skin, including touch, pressure, heat, cold, and pain.

Pressure

The force applied perpendicular to the surface of an object per unit area over which that force is distributed.