After Calculating Both the Brand Development Index (BDI) and the Category

question 16

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) , a media planner obtains the following results: low BDI and low CDI.Which of the following is likely to be true of the product class and the product?

• A)high market share and good market potential
• B)low market share and good market potential
• C)high market share with required monitoring for sales decline
• D)low market share and poor market potential
• E)high market share but not a good market to advertise in

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Definitions:

Intrinsic Value

Intrinsic Value is the actual value of a company, stock, currency, or product determined through fundamental analysis without reference to its market value.

FCFE

Free Cash Flow to Equity, a measure of how much cash is available to the equity shareholders of a company after all expenses, reinvestment, and debt payments have been made.

Intrinsic Value

The actual, fundamental value of an asset, determined through analysis of fundamentals, without considering market value influences.

FCFE

Free Cash Flow to Equity, a measure of how much cash is available to the equity shareholders of a company after all expenses, reinvestment, and debt are paid.