Gross Ratings Points (GRPs) Can Be Calculated By

question 58

Multiple Choice

Gross ratings points (GRPs) can be calculated by:

• A)multiplying reach times frequency of exposure.
• B)dividing reach times frequency by costs.
• C)multiplying cost per thousand (CPM) times average frequency.
• D)dividing average frequency by costs.
• E)adding reach and frequency and dividing by cost per thousand (CPM).

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Definitions:

Vacation Destinations

Places regarded as appealing or desirable for holidays and relaxation, often featuring unique attractions, accommodations, and recreational facilities.

Confidential

Information or material designated as private or secret, often protected due to its sensitive nature.

Neuromarketing

An area of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.

Marketing Communications

Encompasses a variety of marketing strategies and techniques used to reach consumers, including advertising, public relations, social media, and more.