Which of the Following Statements Is True of Informational Advertising

question 6

Multiple Choice

Which of the following statements is true of informational advertising appeals?

• A)Benefits that serve as the basis of these appeals are constant across product categories.
• B)They work well for products but not for services.
• C)Attributes that form the basis of these appeals vary from one product or service category to another.
• D)Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments.
• E)They usually influence feelings, images, beliefs, and meanings about a product or service.

---

Definitions:

Personal Individuation

The process of developing a distinct and unique identity, separating oneself from the collective identity of a group.

Self-preservation

A basic instinct in all beings to protect themselves from harm and to maintain their health and well-being.

Adaptive Potential

The capability of an individual or system to adjust or change in response to new conditions or environments.

Epigenesis

A biological process in which the development of an organism is shaped by the interaction between its genetic potential and the environment, leading to the gradual unfolding of complex structures.