Presenting the Strongest Arguments at the Beginning of an Advertising

question 2

Multiple Choice

Presenting the strongest arguments at the beginning of an advertising message assumes that a _____ is operating.

• A)primacy effect
• B)recency effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Spatial Orientation

An individual's ability to recognize themselves or objects in relation to environment, direction, and position in space.

Numeric Ability

The capacity to understand, manipulate, and interpret numbers and mathematical concepts.

Warner Schaie

An American psychologist known for his research on adult development and aging, particularly his work on the Seattle Longitudinal Study which investigates cognitive changes across the lifespan.

Procedural Memory

A type of long-term memory that encompasses the skills and routines that are performed automatically or without conscious thought, such as riding a bike or tying shoelaces.