Steve Oakes Found That Increased Congruity Between _____________ and Advertising

question 29

Multiple Choice

Steve Oakes found that increased congruity between _____________ and advertising with respect to variables like mood, genre, score, image, and tempo contributes to communication effectiveness of an advertisement by enhancing recall, brand attitude, affective response, and purchase intention.

• A)headlines
• B)music
• C)slogans
• D)scripts
• E)layouts

Understand the importance of being aware of the goal before editing someone else's work to preserve effectiveness.

Grasp the focus areas (content, organization, style, and tone) crucial during the editing process.

Recognize the importance of complete recommendations in the document's conclusion.

Learn the prioritization of ideas and how to highlight them during the revision process.

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Definitions:

Match Selection

In computing, a feature allowing users to automatically select or highlight text or data that matches certain criteria or patterns.

Citation Placeholder

A temporary marker used in document preparation that will later be replaced with the full citation information.

Insert a Footnote

The action of adding supplemental information or citations at the bottom of a page in a document.

Go To

A command or function in software that directs the user to a specific location or point within a document, file, or application.