Advertising Appeals That Relate to Consumers' Social And/or Psychological Needs

question 13

Multiple Choice

Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.

• A)informational
• B)rational
• C)product popularity
• D)emotional
• E)product feature

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Definitions:

Ex Post Facto Design

Ex Post Facto Design is a research approach where investigators study variables after the events have occurred, analyzing the effects of naturally occurring differences without manipulation.

Correlational Study

A research method that examines the relationship between two or more variables to determine if a change in one is associated with a change in others.

Retrospective Study

A research design that looks back in time to analyze data from past records to investigate a particular outcome or phenomenon.

Prospective Study

A research design that follows participants forward in time to examine the relationship between specific exposures and outcomes.