Which of the Following Is a Question That Should Be

question 66

Multiple Choice

Which of the following is a question that should be used when evaluating creative output?

• A)Is the creative approach appropriate for the media environment in which it is likely to be seen?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the ad truthful and tasteful?
• D)Does the creative approach communicate a clear and convincing message to the customer?
• E)Is the creative approach appropriate for the target audience?

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Definitions:

Agency Shop

A workplace agreement where employees do not have to join the union, but must pay union dues since the union negotiates on behalf of all employees.

Closed Shop

A form of labor agreement in which a company agrees to hire and employ only members of a labor union.

Rand Formula

A labor union policy that mandates all workers in a bargaining unit to pay union dues, regardless of union membership, to ensure collective bargaining benefits for all.

Check-Off Provision

A contractual arrangement where an employer automatically deducts union dues from employees' paychecks and transfers them to the union.