An Ad for a Van Shows How Easily a Small

question 54

Multiple Choice

An ad for a van shows how easily a small boy and his grandfather can get in and out of the vehicle.It also emphasizes the positioning of handles at appropriate places that make transit easier for older people.Which ad execution technique is being used in this ad?

• A)comparison
• B)demonstration
• C)scientific evidence
• D)straight sell
• E)testimonial

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Definitions:

New Bond Issue

The process of offering new bonds to investors for the first time to raise capital for the issuer.

Convertible Bonds

Bonds that can be converted into a predetermined number of a company’s shares, at the option of the bondholder, usually at certain times during their life.

Book Value Method

An accounting technique that determines the value of an asset as per the company’s balance sheet, subtracting liabilities from assets.

Market Value

The price at which an asset would trade in a competitive auction setting.