When Deciding on the Visual Portion of a Print Ad

question 45

Multiple Choice

When deciding on the visual portion of a print ad, an advertiser must determine:

• A)the identification marks to be included.
• B)the requirement for a needledrop.
• C)the content in the body copy.
• D)the length of the ad copy.
• E)the headline of the copy.

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Definitions:

Ideas

Initial thoughts or concepts that can be developed into more detailed plans or creative projects.

Reliable Results

Outcomes or findings from an experiment, research, or test that are consistently reproducible and dependable.

Positive Outcomes

Favorable results or effects achieved from a given action, strategy, or policy.

Achievable

Goals or objectives that are within reach and can be accomplished with effort and planning.