Slogans Are a Key Element of a Brand's Identity, as They

question 114

True/False

Slogans are a key element of a brand's identity, as they can enhance a brand's image, aid in its recognition and recall, and help differentiate it in the minds of consumers.

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Definitions:

Source Credibility

The level of trustworthiness, expertise, and believability that consumers perceive in a source of information.

Feedback Assertion

A communication technique used by salespeople to affirm or refute information received from a client, enhancing understanding and engagement.

KISS

A memory device standing for Keep It Simple, Salesperson.

Proof Statements

Declarations or assertions provided as evidence to support or validate a claim or argument.