Which of the Following Is True of Creative Tactics in Relation

question 107

Multiple Choice

Which of the following is true of creative tactics in relation to advertising messages?

• A)They deal with avoiding the creation of animatics for testing a commercial.
• B)They involve determining how much the advertising campaign will cost.
• C)They involve determining how the message strategy will be executed.
• D)They deal with avoiding the factors which lead to divergence in advertising creativity.
• E)They involve determining what the advertising message will say or communicate.

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Definitions:

Cash Inflows

The total amount of money received by a company during a given period from various sources, including operations, investment, and financing activities.

Net Present Value

A method used in capital budgeting to evaluate the profitability of an investment by calculating the total present value of its expected future cash flows minus the initial investment cost.

Rate Of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Present Value

The present worth of a future amount of money or series of cash flows, calculated using a given interest rate.