Which of the Following Problems Is a Manager Most Likely

question 17

Multiple Choice

Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short, often immeasurable, time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing-mix variable other than price and promotion.
• D)No internal-environmental variables have any significant influence on sales results.
• E)Sales are generally not considered a good indicator for an IMC program.

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Definitions:

Percentages

A fraction or ratio expressed as a part of 100, used to denote proportions or to compare quantities.

Pie Charts

Graphical representations of data in a circular format, with slices to illustrate proportional sizes of different categories within a whole.

Labeling

The act of assigning a name, category, or description to individuals, groups, or objects, which can influence perceptions and behaviors.

Legend

A set of symbols or explanatory notes appearing on a map or document.