Which of the Following Statements Is True About the Use

question 43

Multiple Choice

Which of the following statements is true about the use of corporate leaders as advertising spokespersons?

• A)Many companies believe the use of a company president or CEO is an ineffective way of expressing the company's commitment to quality and customer service.
• B)Only Fortune 500 companies use corporate leaders as spokespersons.
• C)If a firm's image is too closely tied to its leader, it will face problems if and when the leader leaves the company.
• D)Corporate spokespersons are ineffective for consumer products.
• E)Corporate spokespersons improve the message source image but have no effect on its trustworthiness.

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Definitions:

Indirect Taxes

Taxes that are not directly paid by an individual but instead are levied on goods and services, such as sales tax or value-added tax.

Federal Government

The national government of a federal country, which holds the authority to govern the federation as a whole.

Proportional Tax

A tax system where the rate of taxation is fixed and does not change based on the income level, meaning everyone pays the same percentage of their income in taxes.

Excise Tax

A tax imposed on specific goods, services, or transactions, often included in the price of products like gasoline, tobacco, and alcohol.