Which of the Following Statements Is True of Communications Objectives

question 87

Multiple Choice

Which of the following statements is true of communications objectives?

• A)When setting objectives using the communications effect pyramid, the last step to reach is trial.
• B)Sales goals cannot be translated into communications objectives.
• C)Marketing and advertising managers don't usually rely on experience and intuition when setting communications goals.
• D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
• E)Communications objectives are used particularly when the advertiser seeks an immediate response.

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Definitions:

State Convention

A gathering or assembly at the state level, often for political, social, or educational purposes, which can involve decision-making or election processes.

Primary Election

A preliminary election to appoint delegates to a party conference or to select the candidates for a principal, especially presidential, election.

Political Party

An organized group of people with at least roughly similar political aims and opinions, seeking to influence public policy by getting its candidates elected to public office.

Candidates

Individuals seeking to be elected or appointed to a public office or position.