CL Inc, a Cellphone Company, Features Leah Carter, a Popular Movie

question 89

Multiple Choice

CL Inc., a cellphone company, features Leah Carter, a popular movie actor, in all of its print and broadcast advertising.The reason behind choosing the actor is that she is more likely to attract potential customers.The company faces heavy competition and the marketing team concluded that using a popular spokesperson will help break through the advertising clutter.Which of the following stages of the persuasion matrix is CL Inc.trying to influence?

• A)reception
• B)channel
• C)attention
• D)presentation
• E)behavior

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Definitions:

Preferred Stock

A class of ownership in a corporation with a fixed dividend that is paid out before dividends to common stockholders.

Preemptive Rights

A shareholder's right to buy new shares issued by a company in proportion to their existing shareholding, before the shares are offered to the public.

Stock Purchase

The act of buying shares in a company, giving the purchaser a portion of ownership in that company.

Common Stock Holders

Individuals or entities that own a share of common stock in a corporation, granting them voting rights and a portion of the company’s profits.