Advertisers Can Protect Themselves Against Overexposure

question 38

Multiple Choice

Advertisers can protect themselves against overexposure:

• A)by hiring more than one celebrity for endorsing a particular brand.
• B)with an exclusivity clause limiting the number of products a celebrity can endorse.
• C)by attempting to match the characteristics of the target market with the personality of a celebrity.
• D)by creating celebrity advertisements that generate counterarguments.
• E)by hiring common consumers instead of celebrities to feature in their commercials.

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Definitions:

Contract

A legally binding agreement between two or more parties that outlines obligations and rights.

Distribution

The process by which goods or services are made available to consumers through a supply chain.

Export Management Company

A business that acts as an intermediary between domestic manufacturers and foreign buyers, managing the export process.

Product Labeling

The practice of attaching information to products, indicating details such as ingredients, manufacturer, and usage instructions.