Sometimes Advertisers Design Ads in Which the Visual Portion Is

question 81

True/False

Sometimes advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information presented because they think the use of an unexpected visual image will grab consumers' attention and get them to engage in more effortful or elaborative processing.

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Definitions:

Tropical Rain Forests

Dense, warm, wet forests found near the Earth's equator, known for their biodiversity and ecosystem services.

Sunlight

The natural light emitted by the Sun, providing energy that is essential for the survival of many organisms on Earth.

Forest Floor

The lowest layer of a forest, consisting of soil, decomposing organisms, leaf litter, and dead branches, which provides nutrients to the ecosystem.

Cholera-Causing Bacteria

Vibrio cholerae, a bacterium responsible for the infectious disease cholera, leading to severe diarrhea and dehydration.