Which of the Following Statements Is True About Ageism in Advertising

question 130

Multiple Choice

Which of the following statements is true about ageism in advertising?

• A)Mature people are more likely to be shown in television than print ads.
• B)Advertisers typically avoid using adults over the age of 60 and children below the age of 8.
• C)Because the mean age of the population is increasing, one can expect to see more youth-oriented advertising.
• D)Age differences generally create disturbances in terms of encoding and channel messaging.
• E)The difference between the senders' and receivers' age can create problems in establishing common ground.

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Definitions:

Real GDP Per Person

Real GDP per person measures the value of all finished goods and services produced within a country in a specific period, adjusted for inflation, per capita.

Savings Rate

The proportion of disposable income that is saved by households rather than spent, often expressed as a percentage.

Net Exports

The value of a country's total exports minus its total imports, a critical component of a nation's gross domestic product (GDP).

Saving

The act of setting aside a portion of current income for future use, typically by depositing money in savings accounts or investing in securities.