Jake Is Planning to Buy a New Smartphone

question 5

Multiple Choice

Jake is planning to buy a new smartphone.He studied the contents of an ad describing the superiority of TL smartphones and scrutinized how the advertising message argued in favor of TL's superiority.According to the elaboration likelihood model (ELM) , Jake is engaging in which of the following routes to persuasion?

• A)support arguing
• B)central processing
• C)peripheral processing
• D)source bolstering
• E)comparative analysis

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Definitions:

Monthly Interest Rate

The interest rate for a period of one month, often used to calculate the interest on loans and financial products on a monthly basis.

Cash Basis

An accounting method where revenues and expenses are recognized only when cash is received or paid.

Net 30 Credit Policy

A payment term indicating that payment is due in full 30 days after the goods or services have been delivered.

Switch Break-Even Point

The analysis used to determine the point at which the cost of switching to a different product, service, or system is recouped through subsequent cost savings or benefits.