The Elaboration Likelihood Model (ELM) States That There Are Two

question 31

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route.In the case of the peripheral route to persuasion

• A)the message will more likely create favorable attitudes if the endorser in the ad is attractive and likeable.
• B)the message should contain a lot of detailed information.
• C)the receiver is actively involved in the communication process.
• D)the quality of the message claims are more important than a spokesperson, headline, pictures, or music.
• E)the message deals with high-involvement buying situations.

---

Definitions:

Monreale Mosaic Program

A series of large, ornate mosaics located in the Cathedral of Monreale, Sicily, dating from the 12th century, known for their size, beauty, and religious significance.

Royal Presence

The physical or symbolic presence of royalty in a place or event, often signifying power, authority, or divine right.

Artwork Material

The substance or substances used in the creation of a work of art, such as paint, marble, bronze, or digital media.

Ivory

A hard, white material from the tusks (mainly elephants') and teeth of animals, used historically for art, decoration, and utilitarian items.