Justin Failed to Understand the Message in an Ad for Smithline

question 24

Multiple Choice

Justin failed to understand the message in an ad for Smithline Catering in a daily newspaper as the newspaper print was unclear.With reference to the communication process, the unclear print would constitute

• A)an encoding hazard.
• B)a sourcing block.
• C)negative feedback.
• D)a perceptive block.
• E)noise.

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Definitions:

Need-Satisfaction

The fulfillment of a consumer's desire or requirement for a product or service.

Deep Sea Oil Rigs

Large structures used in offshore drilling to explore for and extract oil and gas from beneath the seabed.

Need-Satisfaction

A sales method focusing on identifying and meeting the specific needs of the customer.

Transactional

Pertaining to the process of conducting business or commercial transactions, often emphasizing the exchange of goods, services, or funds.