Which of the Following Statements Is True About the Role

question 116

Multiple Choice

Which of the following statements is true about the role of top management in the advertising and promotion decision-making process?

• A)The top management's day-to-day responsibilities usually include decision making and operations of advertising and promotion.
• B)The top management does not provide input in the advertising and promotion process.
• C)The top management is usually interested in how the advertising program represents the organization.
• D)The top management is only interested in the amount of money that must be allocated to advertising and promotion.
• E)The top management is more interested in tactical planning than strategic planning.