Which of the Following Is NOT an Advantage Associated with the Use

question 103

Multiple Choice

Which of the following is NOT an advantage associated with the use of global marketing and advertising?

• A)economies of scale in production and distribution
• B)lower marketing and advertising administrative costs
• C)lower advertising production costs
• D)the need to adapt the marketing and advertising program to cultural differences
• E)the ability to develop and maintain a consistent international brand or company image

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Definitions:

Marginal Cost

The cost of producing one additional unit of a good or service, often varying with the level of production.

Fixed Cost

Expenses that do not change with the level of production or sales, such as rent or salaries.

Total Fixed Costs

The sum of all costs that remain constant regardless of any change in a company's production volume.

Diminishing Returns

A principle stating that if one input in the production of a commodity is increased while other inputs are held fixed, a point will eventually be reached at which additions of the input yield progressively smaller, or diminishing, increases in output.