Organizations Can Use the Internet as a Means of Disseminating

question 45

Multiple Choice

Organizations can use the Internet as a means of disseminating their public relations information.How does the way the Internet is used differ from how other traditional media is used?

• A)The Internet offers longer exposure times than other media.
• B)The Internet is confined by time and space limitations that do not inhibit other media.
• C)The Internet offers the ability to build internal links to provide instant access to as much information as needed.
• D)The Internet cannot be used by organizations to defend themselves against negative publicity.
• E)The Internet is not used as a public relations source.

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Definitions:

Adult Peer Groups

Social groups consisting of individuals of approximately the same age, sharing similar interests or social positions.

Mass Media

Forms of communication that reach large audiences simultaneously, like newspapers, television, and the internet.

Political Socialization

The process by which individuals learn and frequently internalize a political lens, reflecting the perspectives, values, beliefs, and norms of their community.

Political Information

Data related to governmental structures, policies, elections, and political dynamics necessary for informed public participation and decision-making.