What Does It Mean When Salespeople Are Described as Having

question 48

Multiple Choice

What does it mean when salespeople are described as having poor reach?

• A)They engage in too much waste coverage.
• B)They lack product knowledge needed to close the sale.
• C)They are unable to expose everyone in the target market to their sales message.
• D)Wearout commonly occurs when salespeople make more than three sales calls on the same prospect.
• E)The cost per exposure to the sales message is high.

---

Definitions:

Pacific Halibut

A large flatfish native to the North Pacific Ocean, valued for its culinary uses and recreational fishing interest.

Market Price

The current price at which a good or service can be bought or sold in a marketplace, determined by supply and demand dynamics.

The Population Bomb

A term popularized by a 1968 book predicting widespread famine and disaster as a result of overpopulation.

Resource Prices

The costs associated with acquiring the inputs needed for production, including materials, labor, and capital.