To Determine the Effectiveness of a Database,the U

question 56

Multiple Choice

To determine the effectiveness of a database,the U.S.Postal Service recommends an RFM scoring method.The letters RFM stand for:

• A)recency,frequency and monetary transactions between the company and the customer.
• B)rate of sales,fixed use fee paid,and markets reached.
• C)relationship between the company and the customer,frequency of the sale,and monetary transactions between the company and the customer.
• D)reach,frequency,and markets reached.
• E)ratio of inquiries to sales,frequency of sales,and market share.

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Definitions:

Bowed Out

A term used to describe a situation where a party withdraws from an agreement, competition, or situation.

Adaptable

The ability to adjust or modify oneself or processes to suit different conditions or environments.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two goods, given a set of inputs and technology.

Immigrants

People who come to live permanently in a foreign country from their country of origin.