Which of the Following Statements About Personal Selling Is True

question 73

Multiple Choice

Which of the following statements about personal selling is true?

• A)Personal selling would play a dominant role in a company that sells inexpensive plastic toys.
• B)The role of personal selling would be minimized in a company that sells component parts to auto manufacturers.
• C)Since personal selling makes a valuable contribution to an organization's promotional program,the firm's advertising department should contribute to the personal selling effort.
• D)In an integrated marketing communications program,personal selling is a substitute for other promotional mix elements.
• E)All of the above statements about personal selling are true.

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Definitions:

Linguistic Relativity

The hypothesis that one's language determines or heavily influences their thought processes and worldview.

Gestalt Psychologists

Psychologists associated with a theory of perception that emphasizes the whole of anything is greater than its parts and that the mind integrates sensory experiences into meaningful patterns.

Aha! Experience

A moment of sudden insight or discovery often leading to a new perspective.

Insight

In Gestalt psychology, a sudden perception of relationships among elements of the mentally represented elements of a problem that permits its solution.