Combining Personal Selling with _____ Results in a Higher Percentage

question 53

Multiple Choice

Combining personal selling with _____ results in a higher percentage of sales closings and a lower average cost per sale.

• A)telemarketing
• B)specialty advertising
• C)public relations
• D)sweepstakes
• E)consumer promotions

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Definitions:

Multiple Regression Model

The mathematical equation that describes how the dependent variable y is related to the independent variables x1, x2, . . . , xp and an error term e.

Independent Variable

The variable that is doing the predicting or explaining. It is denoted by x.

Dependent Variable

A variable in statistical modeling, analysis, or experimentation that is influenced by other variables, commonly known as independent variables.

Normally Distributed

A probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.