Which of the Following Is NOT One of the Ten

question 49

Multiple Choice

Which of the following is NOT one of the ten questions suggested for use in evaluating public relations plans?

• A)Does the plan include analysis of recent editorial coverage?
• B)Do the PR people understand the product's strengths and weaknesses?
• C)Is the plan acceptable to marketing?
• D)Are the objectives specific and measurable?
• E)Does the program clearly describe what the PR activity will be and how it will benefit the company?

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Definitions:

Transactional Leadership

A leadership style based on a system of rewards and punishments contingent upon the performance of the followers.

Implicit Leadership Perspective

A theory suggesting that people have ingrained beliefs and expectations about what qualities and behaviors make someone a good leader.

Fiedler’s Contingency Model

is a leadership theory suggesting that a leader’s effectiveness is dependent on how well the leader's style matches the situation or context.

Leadership Substitutes

Factors that can replace the need for leadership by making leadership unnecessary, such as highly structured tasks or highly motivated individuals.