Which of the Following Statements About Publicity and Public Relations

question 33

Multiple Choice

Which of the following statements about publicity and public relations is true?

• A)Publicity always originates within the firm.
• B)Public relations is typically a short term strategy.
• C)Publicity is always positive.
• D)Publicity is typically a short term strategy.
• E)None of the above are differences.

---

Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, evokes a conditioned response.

Generalization

The process of extending the application of a principle or conclusion to many situations without additional evidence.

Discrimination

This refers to the unfair or prejudicial treatment of individuals based on characteristics such as race, age, or gender.

Extinction

In behavioral psychology, it refers to the process where a conditioned response decreases in frequency and eventually disappears when the reinforcement is no longer presented.